Marcom intelligence
A structured diagnostic of how your organization is currently understood, found, evaluated and sold — across reputation, search, content, CRM and sales. You get the findings whether or not you ever hire us.
Reputation & narrative — What is actually being said about you — earned media, search results, AI answers, review sites, council minutes, employee channels — and how far it is from what you intend.
Positioning & message consistency — How five people inside your company describe the business, how that compares to how the market describes it, and where the contradictions cost you deals.
Discoverability: SEO & AEO — Whether you appear in the ten questions a buying committee actually asks, in traditional search and in AI answer engines, and how you are characterized when you do.
Demand engine — Content inventory mapped to buyer questions and lifecycle stages: what exists, what converts, what is decoration, and where the gaps are.
CRM & lifecycle — Lifecycle definitions, scoring, nurture and handoff — where leads leak, and whether marketing and sales are working from the same definitions.
Sales enablement — What sellers actually use versus what was approved, how long a credible meeting takes to assemble, and what is missing at the stages where deals stall.
Competitive position — How the three companies you lose to are framing the same problem, and which frame the market currently believes.
A written findings document — what is true, with evidence, not a scorecard.
A prioritized set of interventions, sequenced by leverage rather than by effort.
A one-page narrative recommendation your leadership can argue about in a single meeting.
A 90-minute readout session with the people who did the work.
01 — Analytics, CRM, content inventory, sales materials and a list of recent wins and losses.
02 — Four to six conversations across leadership, sales, marketing and — where possible — a customer.
03 — Two to three weeks of desk work across the seven dimensions.
04 — Findings, recommendations, and an honest view on what you should not bother doing.
FORM TO BE WIRED — add a form widget here with these fields: Name / Company / Email / What are you trying to accomplish?. Deliver submissions to hello@bgprod.ca.
No form, no qualification. A real person reads it.