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Make the strategy impossible to ignore.
This is where BGprod started, and it is still the reason the strategy work lands. We keep deep internal and partner production capability — film, photography, animation, audio, 3D, web — so a decision made in a strategy session in March is on screen, in market and in the sales deck by June without being handed to three unrelated vendors first.
Start from the decision — Creative briefs at BGprod start with the strategic position and the behaviour we are trying to change, not with a format and a runtime.
Find the visual idea — One idea strong enough to survive a 6-second cut-down, a 40-foot trade booth and a slide in a boardroom.
Produce it properly — Directors, DOPs, editors, composers, animators, developers and 3D artists assembled for the assignment — from Montréal and Toronto out through the network.
Cut it for every surface — One production, versioned for broadcast, social, sales, events, investor decks and internal comms — in both official languages from the outset.
A reputation, a pipeline, a market position, a launch. Pick a way in.